In a world increasingly aware of environmental impacts, sustainability has become more than just a buzzword—it’s a necessity for businesses, manufacturers, and consumers alike. One of the key standards in promoting environmentally friendly practices in the flooring industry is Green Squared®. This certification, established by Tile Council of North America (TCNA), is a rigorous and globally recognized standard for sustainability in the tile industry. This article explores what Green Squared® is, its significance in the tile industry, and the benefits of obtaining certification.

What is Green Squared®?

Green Squared® is the world’s first sustainable product program written exclusively for tile and tile installation materials, which include ceramic and glass tiles, mortars, grouts, backer-boards, membranes, and other installation materials. Green Squared® is a cradle-to-grave performance standard that eliminates the need to cross-evaluate single-attribute sustainability claims. For a product to be Green Squared Certified® it must meet the ANSI A138.1 American National Standard Specifications for Sustainable Ceramic Tiles, Glass Tiles, and Tile Installation Materials.

Developed by an ANSI-accredited committee of green building professionals, manufacturers, distributors, installers, and other stakeholders, the Green Squared® standard, ANSI A138.1, contains a spectrum of multi-attribute environmental and social criteria:

  1. General Environmental Characteristics
  2. Environmental Product Manufacturing
  3. End of Product Life Management
  4. Progressive Corporate Governance
  5. Innovation

To obtain the Green Squared Certified® mark, products must meet a broad array of rigorous sustainability requirements and electives, as set forth in the standard. The Green Squared® framework for product evaluation and certification is in accordance with ISO Type 1 environmental labeling and declaration requirements (ISO 14024).

The Benefits of Green Squared®

For manufacturers, the benefits of Green Squared® Certification extend beyond compliance with environmental standards. Here’s how certification can drive business success:

  • Boosts marketability and competitive advantage as a recognized sustainability certification
  • Strengthens customer loyalty through transparency and verification of sustainable practices
  • Reduces cost through sustainable practices that reduce waste and operational costs
  • Opens doors to new market segments by appealing to eco-conscious buyers

For specifiers, Green Squared® Certification offers a reliable way to ensure that the tile and installation materials they select meet the highest sustainability standards. Here’s how Green Squared® benefits suppliers:

  • Ensures compliance with green building standards as the standard is recognized in LEED, NAHB National Green Building Standard, ASHRAE 189.1 and the International Green Construction Code
  • Provides verified sustainability through third-party certification
  • Simplifies the specification process as a recognized and trusted standard for tile products
  • Contributes to sustainability goals by aligning with responsible material sourcing

Green Squared® is a statement of commitment to sustainability and environmental stewardship. For manufacturers and specifiers, it provides a clear path to meeting growing consumer demand for environmentally friendly products while offering a competitive edge in the marketplace. For consumers and businesses alike, Green Squared Certified® products offer reassurance that they are choosing environmentally responsible options that meet rigorous standards. As the world continues to prioritize sustainability, certification programs like Green Squared® will play an increasingly significant role in shaping a greener, more sustainable future for all.

IPA Laboratories is a third-party certifier for Green Squared®. Contact us  or connect with me for more information on Green Squared® and how to obtain certification for your tile and tile installation materials. Visit our website to explore the six steps of certification and gain a clear understanding of what to expect before starting the certification process.